🔗 Share this article

Users will soon have a new feature that enables them to cut down on the volume of AI-made videos appearing in their feeds. This initiative comes as the platform revealed that it presently contains in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This advancement comes amid a rise in content created by AI, spurred by recent content generation software.

AI Content on Other Platforms

It has been noted that almost 10% of the most rapidly expanding video streams on another major platform only show clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a term for inferior, bulk-generated content that is often absurd or dreamlike.

Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to informative clips, and we want to provide users the ability to adjust the amount of that, according to their own preferences,” stated a company executive.

Scale of AI Content

TikTok disclosed that there are presently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 mn media items are submitted to the app every day, making AI-generated material a relatively small percentage of its total content library.

User Control Features

Viewers will be in a position to decrease or raise the amount of artificial media they see by accessing the topic control setting in the app and choosing the AI content topic. Other topics that currently be modified under the setting cover politics, fashion, beauty, and choreography.

Platform Guidelines

The platform’s policies mandate creators to identify “realistic” AI-made content, and it prohibits harmful deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its community policies.

Additionally, the app will now add an artificially created watermark to content created with its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This measure is designed to help prevent users from attempting to evade the tagging system.

Responsible AI Funding

TikTok is additionally establishing a $2m AI literacy fund for experts and organizations to create learning resources about using AI responsibly. This initiative will assist educational bodies specializing in teaching programming and robotics.

Moderation Strategy

The platform has defended its safety measures, amid controversy over intentions to lay off hundreds of content moderators in the UK. TikTok is set to cut a significant number of roles in its trust and safety division in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A company official explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most harmful content before it gets reviewed by people. The platform stated a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its automated systems.

It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”